Our brand

Here’s a guide to our brand including colour palettes and resources to download.

 

Full Logo

To be used when being used alone with no accompanying text. Used to identify the company as a whole.

Symbol

This can be used accompanying text is used to identify the company.

Accelerate Logo Symbol

Fonts

For titles, headers and paragraphs we use the Google font, Poppins: https://fonts.google.com/specimen/Poppins

Core Colour Palette

These are the 4 core colours for the brand – included are tones and highlight colours. Wherever practical use the ‘core’ colour.

PASTEL CORE VIVID

Teal

#b2ebf2 #26c6da #0097a7

Green

#dcedc8 #9ccc65 #7cb342

Red

#ffcdd2 #e57373 #ef5350

Orange

#ffe0b2 #ffb74d #ff9800

 

Extended Colour Palette

 

Lime

#f9fce8 #f1f4c3 #e7ef9c #dce775 #d5e157 #cddc39 #afb42b

Pink

#f8e5ec #efbecf #e694b0 #df6b91 #da4e7a #d63864 #c2175b

Blue

#e3f2fd #bbdefb #90caf9 #64b5f6 #42a5f5 #2196f3 #1976d2


Grey

#f7f7f7 #e1e1e1 #c9c9c9 #b2b2b2 #9a9a9a #838383 #303030