Our brand

Here’s a guide to our brand including colour palettes and resources to download.

 

Full Logo

To be used when being used alone with no accompanying text. Used to identify the company as a whole.

Symbol

This can be used accompanying text is used to identify the company.

Accelerate Logo Symbol

Fonts

For titles, headers and paragraphs we use the Google font, Poppins: https://fonts.google.com/specimen/Poppins

Core Colour Palette

These are the 4 core colours for the brand – included are tones and highlight colours. Wherever practical use the ‘core’ colour.

PASTELCOREVIVID

Teal

#b2ebf2#26c6da#0097a7

Green

#dcedc8#9ccc65#7cb342

Red

#ffcdd2#e57373#ef5350

Orange

#ffe0b2#ffb74d#ff9800

 

Extended Colour Palette

 

Lime

#f9fce8#f1f4c3#e7ef9c#dce775#d5e157#cddc39#afb42b

Pink

#f8e5ec#efbecf#e694b0#df6b91#da4e7a#d63864#c2175b

Blue

#e3f2fd#bbdefb#90caf9#64b5f6#42a5f5#2196f3#1976d2


Grey

#f7f7f7#e1e1e1#c9c9c9#b2b2b2#9a9a9a#838383#303030