Why Is Keyword Research Important For SMBs?

by | 12 Jan 23

Keyword research is an essential part of any successful business growth strategy – especially for small and medium-sized businesses. By choosing the right keywords, you can target a specific audience, boost visibility in search engines, and improve your overall website performance.

In this post, we are going to explore why keyword research is so important for SMBs who are looking to attract more website visitors. And we’ll give 4 tips on to optimise your website with your targeted keywords.

So let’s dive into the importance of keyword planning and what it can do for business growth!

Why Is Keyword Research Important for SMBs

Having effective keyword research as part of your revenue growth strategy will be beneficial because it helps you reach the right customers and increase your website traffic. Through keyword research, you will discover what keywords your target audience is searching for and create content that uses those keywords in order to appear higher on search engine results pages (SERPs).

What’s more, keyword research will often enable you to understand your competition better and come up with strategies to stay ahead of them. This’ll include things like understanding what keywords your competitors are using and which can give you an edge in the SERPs.

Finally – and this is one of our favourites – good keyword research will help you and your SMB discover new opportunities for growth! Boom! By identifying untapped keywords and creating content around them, you will start gaining more visibility.

Benefits of Keyword Planning

The importance of keyword planning can’t be overstated! Proper keyword planning enables you to maximise your visibility in search engine results and reach your target audience more.

By properly researching the best keywords or phrases to use, you can ensure that you’re using terms that will draw in the target customers and really see the impact of your website’s content.

Because we love this point so much (see a couple of paragraphs up) we’re going to make the same point again: Keyword research will help you identify new opportunities that you may have not been aware of. By using large (and available) datasets you can understand what people are searching for. Meaning you can gain insight into potential areas for expansion.

Ultimately, keyword planning is an invaluable tool for your business if you’re looking to grow and take your online presence to the next level.

How to Choose the Best Keywords for Your Business

As mentioned above. When it comes to increasing online visibility, keyword research is an essential part of the process. Keywords play a vital role since they’re used to target a specific audience, boost rankings in SERPs, and overall enhance your website performance. Therefore, it is important for SMBs to take the time to research and select the best keywords for your business needs.

When selecting keywords, it is important to keep several factors in mind. First, you should consider your target audience and their intent when searching for terms related to your product or service. You can use search engine data to analyse trends and determine which keywords are most popular. Additionally, you should also consider the competition for particular keywords as some terms may be more difficult to rank for than others. Tools like Google Search Console and Ahrefs are amazing for this.

Once you have identified the best keywords for your business needs, it is time to create content that incorporates those words and phrases. Your content should be focused on providing readers with valuable information or solutions to their problems, and this should be done in a way that is both engaging and informative. Additionally, you should also optimise your content for search engines by including the keywords in titles, headings, and subheadings as well as throughout the body copy.

By taking the time to properly research and select targeted keywords for your business, you can create content that will be more likely to attract interested customers and improve your website performance. With the right strategy in place, keyword research can help you build a strong online presence and boost visibility in SERPs.

4 Tips on Optimising Your Website with Targeted Keywords

Here’s our 4 useful tips to help you optimise your website and ensure you target the best keywords for your business.

 1. Use a Keyword Search Tool and Service

The keywords you decide to go after should be used to create content and optimise your website for those topics. So getting these wrong can end up with you wasting lots of time and money.

Using an experienced professional or industry-standard keyword search tool will ensure that you’re selecting the most effective keywords for your business. By researching what words people are using when they search, you will end up creating content that is more likely to be seen by your target audience and therefore rank higher in organic search engine results.

2. Make sure your Website is Technically Healthy

Errors on your website can have a negative impact on the way Google ranks your website, as well as the user experience it provides to your prospects and customers. Website errors such as broken links, missing content, outdated information and incorrect metadata can detract from the overall quality of your website and cause it to be overlooked by search engines. And that’s something that no SMB can afford.

3. Understand Search Intent

Understanding search intent is an essential part of keyword research. It involves understanding why your customers are searching and what they are looking for when they search for a particular keyword or phrase. This helps you create content that is tailored to their needs and ultimately convert them into customers. Perfect!

4. Focus on Quality Over Quantity

When it comes to keyword strategies, focusing on quality rather than quantity is the key to success. Too many businesses focus on quantity and end up with keyword research that’s too broad and unfocused. This leads to ineffective campaigns, as well as wasted time and money. On the other hand, focusing on quality – with a robust plan – can help you target the right audience more effectively so that your content is seen by those who are likely to become customers.