This is the loneliest time in human history – Be more social

by | 25 Jun 23

As the world emerges from the pandemic, many individuals and businesses are still grappling with the profound changes that have taken place. One such business is Airbnb, whose CEO Brian Chesky recently spoke about the “loneliest time in human history” and the need for a more social approach to work.

Chesky’s comments come at a time when many people are still struggling with feelings of isolation and disconnection, even as they return to workplaces and other social environments. In this context, he argues that businesses must find new ways to foster connection and community, both within their organisations and with their customers.

This is where social selling can play a big part. Social selling is a strategy that involves building relationships with customers through social media and other online channels. By engaging with customers on a more personal level, businesses can create a sense of community and loyalty that goes beyond traditional marketing tactics.

One key advantage of social selling is that it allows employees to reach customers where they already are: on social media platforms such as Facebook, Twitter, and Instagram. By leveraging these platforms, businesses can more effectively target their messaging and connect with customers who are interested in their products or services.

Moreover, social selling can help businesses build trust with their customers by providing them with valuable information and resources. By sharing industry insights, product reviews, and other helpful content, businesses can establish themselves as thought leaders in their field and gain credibility with their audience.

Why is this the loneliest time in human history?

This is the loneliest time in human history because of the unprecedented global pandemic. It has led to lockdowns, social distancing restrictions, and job losses that have left individuals feeling isolated and disconnected from one another. For businesses, this has meant a lack of physical contact with customers and clients, which can leave organisations struggling to build relationships and foster connections.

While the world has learnt to cope with the aftermath of the pandemic many of the adjustments still leave people feeling like they live in a bubble, which often impacts on people’s lives and mental health, increased loneliness and social isolation are among the most significant. It’s more important than ever that we find new ways to foster social connection and support one another through these challenging times, both at home and inside the workplace.

3.4 million people in Great Britain say they’re lonely.

Brian Chesky’s comments and the need for businesses to find new ways to foster connection and community. 

In his recent interview with Fortune magazine, Airbnb CEO Brian Chesky said “we are living in the loneliest time in human history”. He went on to explain that the world is emerging from a global pandemic and many individuals and businesses are still grappling with the profound changes that have taken place.

He argued that businesses must find new ways to foster connection and community, both within their organisations and with their customers. Chesky said that this is a time where “people are craving human connection” and businesses need to find ways to meet those needs through digital channels.

He believes that by taking a more social approach, businesses can create meaningful relationships with their customers which will help them stay competitive in an increasingly digital world. This means understanding customer needs and providing meaningful solutions that go beyond traditional marketing tactics.

The digital world has opened up new opportunities for businesses to engage with customers – through methods like social selling – allowing them to create deeper connections than ever before.

Building relationships with customers through social media and other online channels.

As the world finds its footing in a post-pandemic era, businesses are looking for ways to foster connection with their prospects and customers. Social media can be an effective way to build relationships. Through platforms like LinkedIn, Twitter, Facebook and TikTok, companies can create meaningful interactions with their customers on a digital level.

Social media allows employees to engage directly with their customers by responding to comments, answering questions, and providing customer support. In addition, it can be used as a platform for building relationships by sharing content relevant to their audience and networking with other professionals.

Utilising the power of social media is also key to staying ahead in social selling. With the digital revolution ever-changing, companies need to find ways to adapt their strategies to keep up with the demand. Social selling can help businesses reach a larger audience and target potential customers more effectively through tailored content, personalised messages, and targeted messaging.

“Just because we’re not in lockdown anymore, doesn’t mean we’re not still lonely”

Amy Beecham

Defining social selling as a strategy and is it the answer?

Social selling is a strategy that involves leveraging digital and social platforms to build relationships with customers. It involves providing valuable content, engaging in conversations with potential customers, and building trust and credibility through personalised interactions. The goal of social selling is to create an emotional connection between the business and its customers so that they can develop loyal relationships.

As customers become more digitally savvy, social selling provides an opportunity for businesses to stay ahead of the curve in an increasingly digital world.

Is it one of the answers to challenging times? It’s quite possibly the only answer.

Conclusion

The world is going through a period of unprecedented change – and businesses must find new ways to form meaningful connections with customers. Social selling can help bridge the gap between companies and customers by allowing them to engage directly and build relationships in a digital space. By leveraging social media, businesses can create an emotional connection with their customers that will help them stay competitive in a post-pandemic world. In doing so, companies can foster the connection and community needed to keep their business thriving.

Ultimately, social selling is an effective way for businesses to stay connected with customers during what has been deemed the loneliest time in human history. It’s a powerful method that can help companies form genuine relationships with their customers while providing valuable insights into the needs of today.

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