Benefits of chatbots for SMB owners (and why they will make your business better!)

by | 2 Dec 22

Website visitors are more likely to buy from you when they can get further advice and ask questions relevant to them. You have two options: live chat and chatbots. Both have their advantages, but in this blog post, we’re going to focus on the benefits of chatbots over live chat.

Too long, didn’t read

If you don’t have time to read this post, here’s a summary of the benefits of AI chatbots over live chat:

  1. They never stop, they’re always working
  2. They’re cheaper
  3. They’re ready to scale, as your business grows
  4. and, check this data out…

 

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Return On Investment (ROI)

%

Improvement of Website Generated Leads

%

Increase in Lead-to-Pipeline Conversion Rates

%

Return On Investment (ROI)

%

Improvement of Website Generated Leads

%

Increase in Lead-to-Pipeline Conversion Rates

The data above is taken from three years of data from companies that use Drift’s AI Chatbot.

Wait! What are Chatbots, anyway?

Chatbots are computer programs that aim to engage users in natural conversations, powered by the latest advancements in artificial intelligence and natural language processing.

Chatbots can provide faster customer service (for sales and support teams) than traditional methods, as they don’t tire or get sidetracked. They’re also omni-present; while humans may not be available 24/7 to answer customer queries, chatbots can always be on hand! In addition, they offer a more personalised experience than automated calling systems or canned email responses, taking into account user preferences and returning tailored answers.

From a business perspective, implementing a chatbot can reduce operational costs associated with staff training and recruitment. What’s really amazing is their advanced machine learning algorithms help them learn over time, becoming more adept at recognising prospect’s requests as the Chatbot accumulates data from past interactions.

Overall, chatbot technology is an effective tool for delivering better customer experiences. Whether you’re looking to engage with every website visitor or improve customer service levels – chatbots have you covered!

1. They’re always working

Chatbots are incredibly efficient when it comes to customer support and managing your sales prospects. They can respond to multiple requests at the same time, providing a fast and consistent response that doesn’t get slowed down by any human fatigue or bias. Plus, chatbots can be available 24/7, so you can offer your prospect’s support at any time of day or night.

This feature is particularly useful for businesses with limited resources or those who simply can’t invest in hiring additional staff. With a chatbot, you don’t need to worry about taking on more employees or having enough people available to handle large volumes of inquiries simultaneously.

This way, customers always receive timely answers and you can ensure your offerings remain competitive in your market.

Overall, one of the major benefits of using chatbots is that they enable your business to efficiently handle multiple chats at once without compromising on quality – something that would otherwise be impossible. It allows you to take advantage of technology while also offering customers and prospects convenience and flexibility.

2. They’re cheaper

Another major advantage of using chatbots instead of live chat is the cost savings involved. Chatbot technology usually requires an annual purchase of the software, whereas recruiting, training and managing salespeople and customer service agents is a much higher expense. In other words, chatbots provide a great way to reduce operational costs while still providing an amazing level of service.

What’s more, chatbots are able to collect customer data and process feedback automatically. This allows you to monitor customer preferences and make changes accordingly in order to better serve your customers. This valuable insight can be used to improve marketing campaigns and provide customers and prospects with tailored offers that meet their needs.

Additionally, setting up a chatbot is much easier than hiring staff for live chat services. All you need to do is install the software and configure it according to your business needs. This makes it a great choice for you if you’re looking for ways to improve your lead generation and customer support systems.

In summary, chatbots are less expensive than live chat services in terms of both initial setup costs and long-term expenses associated with staffing costs – while simultaneously helping you collect valuable data and feedback that can help drive your business growth.

3. They’re ready to scale, as your business grows

Chatbots offer you an easy way to scale your sales operations as your website traffic increases. Rather than having to search for and train new employees, you can simply configure your chatbots to accommodate your increased demand. Nice!

This is really beneficial for small and medium-sized companies that don’t have the resources for large-scale sales operations; instead of relying on humans, you can bank on the capabilities of chatbot technology.

Overall, leveraging the power of chatbot technology provides a great way for you to scale your sales operations efficiently – without having to invest in additional staff or complex development work. With the chatbot’s ability to handle multiple conversations simultaneously and be available 24/7, it’s no wonder why so many companies are turning towards bots for help with customer service and scaling efforts.

If you’re looking to get more sales opportunities from visitors to your website, then chatbots are the way to go. Thanks to their ability to handle many chats simultaneously and their around-the-clock availability, chatbots can provide your prospects with the support they need anytime, anywhere. Best of all, chatbots are easy to scale as your business grows. So why not give them a try?

Which Chatbots are the best?

There’s many out there. Our personal favourite is Drift.

If you want to know which others are available, feel free to give us a call – ha, no – only joking… ask the chatbot on this page – it’ll give you all the info you need.