Stay One Step Ahead: How to Use Google Alerts and Social Listening Tools to Boost Sales

by | 27 Jul 23

In today’s fast-paced world, staying ahead of the competition is crucial, especially for businesses that rely on sales. However, with billions of active social media users and an endless content stream, keeping track of your target audience can take time and effort. Luckily, social media and search engines have made it easier than ever to track your audience’s behaviour and adapt your sales strategy accordingly. In this blog post, we’ll discuss how to use Google alerts and social listening tools to set up social listening alerts and stay one step ahead of your competitors.

What are social listening alerts, and how do they work?

Social listening alerts alert you when your prospects or customers post about your brand, experience a trigger event, or post a possible sales opening. Google alerts and social listening tools function by continuously scanning the web and other social media platforms for mentions relevant to the designated keywords you set. These alerts provide a wealth of information to help you understand and connect with your target audience.

Using Google Alerts for social media listening

Setting up Google alerts is easy, and it’s free!. You can visit the site, enter the keywords you want alerts for, and select the type of content you’re interested in monitoring. You’ll receive email alerts containing links to relevant content. Use them to initiate and participate in conversations and stay informed about what’s happening in your industry.

Benefits of using social listening tools

Social listening tools take social media and search engine tracking to the next level. They offer more advanced features, like filtering and analysing data streams from varied platforms. Social media management software, like HubSpot, will allow you to filter out noise by focusing on the most meaningful data. This way, you can leverage insights and strengthen your sales strategy.

Ideal scenarios to use social listening alerts

Social listening alerts can benefit your sales strategy in many ways. For instance, you can use them to:


  • Monitor your competitors’ behaviour and stay ahead of their tactics.
  • You can track mentions of your brand, products, services, or keywords to quickly identify user sentiment and address negative reviews or customer concerns.
  • Identify trigger events, like new company hires or recent promotions, to generate timely business development opportunities.
  • Track mentions of industry-related topics to identify the latest trends and stay ahead of the curve.

Building your social listening strategy

You need a well-thought-out strategy to get the most out of social listening alerts and tools. Create a list of keywords and phrases relevant to your business and target audience. Then, choose the social media platforms and tools that best fit your needs. Finally, track your metrics and analyse the results to adjust your strategy accordingly.

I’ve used (A social listening tool) with my old Edtech business, OTrack, and I can confidently say that it was an excellent tool for improving our brand awareness and social listening capabilities. With, we had access to a comprehensive analysis of conversations about our product on the web and tools that enabled us to track sentiment over time and across different channels. This helped us better understand what people were saying about our brand, identify potential opportunities to engage with customers and stay on top of trends in the industry. Additionally, we took advantage of’s ability to track competitors and benchmark performance for more informed decision-making. By monitoring competitors’ strategies and campaigns, we could gain insights into the effectiveness of our efforts and identify areas to target for improvement.

Another great benefit of using was its automation capabilities. We were able to set up automated alerts so that we were immediately notified when someone mentioned our product and took advantage of post-scheduling features to ensure consistent content delivery across channels. This helped us to save time and resources, allowing us to focus on more critical tasks such as analysing conversation data. Leveraging’s automation capabilities enabled us to streamline our social listening processes and engage with customers more effectively.

Overall, was an invaluable tool for improving brand awareness and social listening capabilities for our business. With comprehensive analysis of conversations about the brand, automated alerts, post-scheduling, and insights into competitors’ strategies, we could better understand what people were saying about our product and how we could improve it. By leveraging’s capabilities, we stayed ahead of the competition and made data-driven decisions that led to better results. I highly recommend for companies of all sizes and industries looking to improve their brand awareness and social listening capabilities.

My thoughts

In conclusion, social listening tools and Google alerts can boost your sales strategy and lead you to success. Start with setting up alerts that work for you, and then use the insights to identify trends, anticipate customers’ expectations, and find timely business opportunities. Remember to adapt your strategy continuously to stay ahead of the curve in your industry. Happy listening!

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