In today’s digitalised world, where every startup and established company is competing for a piece of the market, it’s essential to have an effective and engaging sales strategy. Social selling and cold emailing are two of the most common methods used in today’s market. But which one suits your business better? In this blog post, we’ll talk about the key differences between these two distinct selling strategies.
Personalisation vs. Mass Emailing
Social selling relies heavily on personalisation. The sales reps customise their communication according to the prospects’ interests, needs, and preferences. Cold emailing, on the other hand, is commonly associated with mass emailing, where pre-written emails are sent in bulk to potential prospects.
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