Social Selling Should be Every Salesperson’s Tool of Choice

by | 1 Jul 23

Too many salespeople are still relying on old tools and techniques to help them grow pipeline and ultimately sell. Ask yourself this, would a joiner turn up to work with a knife instead of a saw, would a referee turn up to a match with a trumpet and not a whistle, and would a teenager in 2023 still use an antique Nokia 3200? No, No and No.

Social selling is a modern tool that should be in every salesperson’s tool kit, due to its ability to engage customers and drive sales conversions. By leveraging social media platforms such as LinkedIn, Twitter, or Facebook, sales professionals can reach a larger and wider audience than ever before.

With social selling, businesses can develop strong relationships with potential customers by engaging them on a deeper level. This is done by sharing valuable content, participating in meaningful conversations, and providing helpful resources to potential buyers. Social selling can help businesses gain insights into their target customers’ needs and challenges. With the right strategy, sales professionals can use this knowledge to craft tailored solutions for a customer’s unique situation.

What is EdTech?

EdTech, or education technology, is using technology in educational settings to enhance teaching and learning. It includes many tools, such as online learning platforms, virtual classrooms, digital textbooks, e-learning systems, interactive whiteboards, and more. With EdTech tools, educators can create engaging learning experiences for students while providing them with the necessary resources to succeed. EdTech enables teachers and students to connect remotely, collaborate, and access educational content in real-time.

EdTech is quickly becoming an essential part of modern education due to its ability to improve student outcomes. Using EdTech tools, educators can foster meaningful connections between students and create an environment that encourages learning. EdTech also makes it easier for teachers to track student progress, provide feedback, and assess student data. This helps educators adjust their teaching strategies and ensure all students get the support they need. In addition, EdTech can help connect classrooms with experts worldwide, allowing students to learn from a diverse range of perspectives.

%

The amount of UK investment in EdTech has grown by 1910% since 2016

Nearly half a billion GBP was spent on EdTech in the UK in 2022

404 billion is the estimated value of the global EdTech market by 2025

The Benefits of Social Selling: How it can help businesses gain insight into customer needs, engage customers on a deeper level, and drive sales conversions

Social selling is a powerful tool that helps business owners to connect with potential customers and build meaningful relationships. It enables businesses to reach larger and wider audiences than ever before by using the power of social media platforms such as LinkedIn, Twitter, and Facebook.

Social selling helps businesses understand their target customers’ needs and challenges. By engaging with potential customers on social media platforms, sales professionals can have meaningful conversations that help uncover customer pain points and preferences. This information allows businesses to tailor solutions specific to each customer’s unique situation.

Social selling also helps businesses engage with customers on a deeper level. Through content, such as videos, blogs, and webinars, businesses can provide useful resources to potential buyers. This helps to build trust between the business and the customer and, in turn, makes it easier for sales professionals to close deals.

Finally, social selling is an effective way to build pipeline, sustain pipeline and drive sales conversions.

Best Practices for Successful Social Selling

1. Create a social presence – To successfully use social selling, businesses must establish an active and engaging presence on the most relevant social media networks. Creating profiles that accurately reflect your business’s brand and mission is important.

2. Update content regularly – Businesses should aim to post at least once a day on the main social media platforms. This will keep your brand top-of-mind and help to create more meaningful conversations with potential customers.

3. Find new prospects – Connecting with potential customers is key for successful social selling. To find new prospects, businesses should search for relevant keywords in their industry, explore competitors’ followers, and use social media listening tools to stay ahead of the curve.

4. Personalise messages – To stand out, businesses should personalise their messages for each potential customer. This includes using the customer’s name in the message and writing about topics that are specifically relevant to them.

5. Engage in meaningful conversations – Businesses should focus on engaging with potential customers. This means asking questions, giving helpful advice, and providing valuable resources to potential buyers.

6. Measure success – Businesses need to measure the success of their social selling efforts to make adjustments accordingly. Businesses should track key metrics such as engagement rate, conversion rate, number of followers, etc., to determine what strategies are working and which need improvement.

Why Every Salesperson Should Embrace Social Selling

Social selling is quickly becoming an essential tool for sales professionals. By leveraging the power of social media platforms, sales professionals can reach a larger and wider audience than ever before. It also helps them to engage with customers on a deeper level by providing helpful resources and participating in meaningful conversations.

Social selling has the potential to drive sales conversions by helping businesses gain insight into customer needs and preferences. By crafting tailored solutions for each customer’s unique situation, sales professionals can increase their chances of closing deals. It also helps businesses build pipelines sustainably s, allowing them to continuously engage with customers.

Finally, social selling is a great way for salespeople to stay ahead of the competition. By staying updated on industry news and trends, sales professionals can gain an edge in the market.

In short, every salesperson should embrace social selling because it can open up new opportunities for growth and success. It enables businesses to connect with customers on a deeper level while providing them with valuable resources that help drive conversions.

Conclusion

In conclusion, social selling is an invaluable tool for salespeople to use in order to connect with potential customers and build meaningful relationships. It provides businesses with the opportunity to gain insight into customer needs and preferences, engage with customers on a deeper level, and drive sales conversions. By embracing social selling, sales professionals can open up new opportunities for business growth and success.

Social Selling Certification

The only ISP Endorsed Certified Social Selling Programme with DLA Ignite.

Social Selling Certification

The only ISP Endorsed Certified Social Selling Programme

Our DLA Ignite Social Selling and Influence course stands apart as the only training and coaching programme endorsed by the prestigious Institute of Sales Professionals.