Inbound vs Outbound marketing – make the best decision

by | 16 Dec 22

For small businesses, marketing can be a tricky endeavour. With limited resources, it’s important to know what type of marketing will be the most effective for your specific business. To help you make sense of things, let’s explore the differences between inbound and outbound marketing.

Thinking about the differences between inbound and outbound marketing can be confusing, but understanding them is critical to boosting your sales funnel.

Outbound uses traditional tactics such as TV ads or cold calling to drive messages ‘out’ into a broad audience, while Inbound involves creating content that will draw relevant audiences ‘in’ by providing value.

Outbound includes display ads and billboards, whereas with Inbounds you’ll find more organic strategies like blogs, opt-ins for email nurture flows and native recommendations at work!

So when it comes down to making decisions on how best reach potential customers – inform yourself of both types of strategy so you are armed with what works better for YOUR business.

Savings when using inbound marketing


Decision makers preferring learning about a brand through articles over ads
  • Articles 80% 80%
  • Ads 20% 20%

Too Long; Didn’t Read

If you don’t have the time to read this article, this summary will help.

When it comes to effective sales and marketing strategies for small businesses, inbound has proven itself to be one of the best options out there today because it is cost-effective and puts the customer first by providing helpful information before they are ready to commit to a purchase.

By understanding the differences between inbound and outbound methods of marketing—and choosing wisely when deciding which type of strategy you want to use—you can set yourself up for success now and into the future!

What Is Outbound Marketing?

Outbound marketing traditionally involves direct advertising such as billboards, print ads, radio spots, cold calling etc. It’s a strategy focused on pushing products and services out into the world in hopes that someone might take notice and purchase something from you. It’s a more traditional form of advertising that is becoming less popular as the digital age progresses.

I suppose it’s a little like the reliable old friend – it’s been around for ages and although there are some missteps, they know how to get your attention. Think TV commercials, radio ads, direct mailers…anything that pops out of nowhere but still manages to grab you with its wit!

In a digital world full of click fatigue and banner blindness this type of “push” advertising might not always be appreciated at first glance; however savvy businesses have taken on smarter tactics so their messages can ring through loudest when needed most!

What Is Inbound Marketing?

Inbound marketing is an approach focused on attracting customers by creating content that is relevant to them. This type of content can include things like blog posts, tutorials, webinars, infographics, eBooks and more. The idea is to provide helpful information so that potential customers come to your website naturally. By creating content that solves their problems or answers their questions—and then promoting it on social media—you can draw people in and build relationships with them.

Sticking with the ‘friend’ analogy: Inbound marketing is like the new friend you’ve been looking for – always there with something new and exciting, but – you just know – reliable enough to stick around.

It’s an exciting way to draw customers into your business that is quite different from traditional outbound methods. Unlike simply pushing ads and messages onto people, it relies on content like blogs, social media posts, infographics, e-guides and more to pique curiosity and interest! Paid search on Google, or native advertising can help get the right folks engaged with what you have to offer – perhaps something they haven’t seen before!

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The Advantages of Inbound Marketing Over Outbound

In comparison to outbound marketing methods, inbound is far more cost-effective for small businesses because it requires fewer resources in terms of time and money spent on ads or promotions. Additionally, it offers more opportunities for engagement with potential customers since you are providing them with valuable information before they even think about making a purchase. Inbound helps build trust with potential customers by showing them how knowledgeable your company is about its products or services before they ever contact you directly or buy something from you.

With research showing that it costs up to 60% less than outbound leads and 80% of business decision makers preferring learning about a brand through articles over ads – why not give it a try? Plus with all data gathered online on audience behaviour allowing campaigns to be optimised accordingly while targeting relevant audiences makes conversion rates higher!

It looks like this could certainly take your prospects further!