What is Digital Lead Investing? And 5 key tools to help you get started

by | 28 Dec 22

If you’re wanting to find new and effective ways to increase sales leads in your SMB, then this is the article for you. In this post, I’ll be exploring Digital Lead Investing and the tools needed to help you grow your business! What’s best is, it’s all automated – so Bots and AI will be generating leads and helping you convert them to customers, even while you sleep!

My background is in EdTech, and these techniques have worked amazingly for me. But, it’s worth noting that they can be applied to any B2B industry.

What is Digital Lead Investing?

Digital Lead Investing is an effective way to automate the process of generating leads online. By leveraging platforms and tools, you can easily identify potential customers and convert them into paying customers. It’s a cost-effective way to grow your small to medium-sized business (SMB) with minimal start-up costs.

How is it Different to Traditional Lead Generation?

Digital Lead Investing is a newer way to acquire customers compared to traditional lead generation methods such as cold calling, direct mail and print advertising. Digital Lead Investing focuses on using technology and data-driven strategies to target potential leads based on their behavioural patterns and interests, while traditional lead generation relies more heavily on manual labour rather than automation.

Digital Lead Investing also allows you to gain a better understanding of your customer base – and tailor content that is more relevant for your ideal customer. 

It’s cheaper, faster and more effective than old lead generation tactics, therefore it’s perfect for SMBs!

5 Digital Lead Investing Tools

Here are the 5 techniques that you need to implement to launch a successful digital lead investing machine.

1. Search Engine Optimisation (SEO)

SEO is a key Digital Lead Investing technique that involves optimising your website’s content and technical set-up to increase its visibility in search engine results.

By ensuring that your website meets the latest SEO standards, you can guarantee that it will appear higher up in relevant searches, helping you attract more leads and convert them into customers. With the proper implementation of SEO techniques, businesses can expect to see an increase in organic traffic as well as improved rankings for their targeted keywords.

Additionally, SEO also helps boost brand awareness and credibility by increasing visibility across multiple channels such as Google and Bing. When done right, Digital Lead Investing using Search Engine Optimisation can be one of the most effective ways to grow your small business online!

You will need to implement:

  • Keyword research, optimisation and implementation
  • Link building
  • On-page SEO
  • Technical SEO (understand errors that need fixing, optimising images, learning which pages are too slow and how to fix them etc)

When this is done, Google will ‘see’ your site as healthy and be able to scan the pages to maximise your ranking position.

2. Content Marketing

Content marketing is a Digital Lead Investing technique that helps businesses get their message across to potential customers. Content can come in many forms like blogs, videos, images and more. When done right, content marketing can help attract leads and convert them into paying customers. It is important for Digital Lead Investing because it helps your business stand out from the competition and makes it easier for people to find you online!

Check out our blog about the 7 reasons why blogs will help small business in 2023, but in summary here they are:

  1. Build trust with customers
  2. Establish you as an expert in your field
  3. Drive traffic to your website
  4. Generate leads for your business
  5. Improve your search engine ranking
  6. Free marketing publicity
  7. Build brand awareness for your business

If you don’t have time to write blogs…

Writing blogs takes time and it’s hard for small businesses to find the time to do this. But writing blogs can help you get your message out. The good news is Artificial Intelligence is here to help and will make the small effort worth it!

Tools like Jasper.ai will mean you can create content 10x faster. As an official Jasper.ai partner, we’re experts in implementing AI-powered blog creation. Give us a shout if you need help implementing it.

3. Social Selling

Social Selling can help small and medium-sized businesses with Digital Lead Investing. It’s not just a buzzword. It’s a powerful strategy that’s changing the game for businesses, especially SMBs. In a nutshell, social selling is all about leveraging your people’s social media channels to connect with prospects, foster relationships, and ultimately, turn those connections into paying customers. Think of it as networking in the digital age, but with a strategic twist.

Now, why is it such a big deal, you ask? Well, in this digital era, traditional selling methods sometimes fall short. Enter social selling – a go-to digital lead investing strategy that’s helping SMBs thrive. It’s not about blatant selling; instead, it’s about engaging with potential customers, understanding their needs, and providing value.

By employing social selling, folks in SMBs can build amazing relationships with prospects, and these relationships often lead to loyal customers. It’s a bit like making friends at a party, only this time, the party is online, and your new friends could become your biggest customers. It’s a win-win, really. So, if you’re looking to boost your business, adopting a social selling strategy could be a game-changer.

Social Selling Certification

The only ISP Endorsed Certified Social Selling Programme with DLA Ignite.

Social Selling Certification

The only ISP Endorsed Certified Social Selling Programme

Our DLA Ignite Social Selling and Influence course stands apart as the only training and coaching programme endorsed by the prestigious Institute of Sales Professionals.

4. Pay-per-click advertising

Pay-per-click (PPC) advertising is an effective Digital Lead Investing strategy that businesses use to generate leads and sales. It works by allowing businesses to place ads on search engines such as Google and Bing, to drive more traffic to their website. When a user clicks on an ad, you pay a small fee to get that person to your website.

PPC advertising is part of the Digital Lead Investing strategy for small businesses. But it’s important to understand that achieving lots of organic visitors is a much more beneficial tactic. PPC advertising is useful, but don’t pin your hopes on it – it can be a short-term fix, but it costs you. Putting your efforts into SEO, Content Marketing and Social Selling (see above) is a much better way to attract, engage and convert prospects to happy customers.

I ran a LinkedIn poll and asked people: “When using Google do you click on the Sponsored results?”. From the 124 votes, 60% said that they don’t click on Google Ads.

LinkedIn Poll Results

So, as mentioned above, spending effort on gaining organic visitors is a much more robust tactic to help you grow your business.

5. Social media ads

Digital Lead Investing is important for small businesses because it helps them to get their message out. One way to do this is by using social media ads. These ads help you reach people on social media and let them know about your business. They can also help you get more visitors to your website and make more sales.

Social media ads are powerful because they can help you show your message to the right people. The massive data points that are available to you mean that you can make sure that your ad is seen by people who might be interested in it. These people will be more likely to check out your website and buy something from you.

There’s a great course by Gecko Squared that helps you learn how to target the right people and provide useful content that makes them want to visit your site. We highly recommend this course.

Get started with Digital Lead Investing today

Here at Accelerate, we’re experts in points 2 and 3 (Content marketing and Social Selling) and we have great contacts of people who can help you with SEO, Pay-per-click and Social media ads.

Get in touch if you have any questions or need any advice.