The world of EdTech is changing rapidly, with cutting-edge sales tactics becoming more and more essential for companies looking to stay competitive and reach their full potential. By taking advantage of social selling, EdTech companies can build relationships, engage prospects, and ultimately drive sales. With the right approach, you can start to reap the rewards of these modern sales techniques. In this blog post, we’ll take a look at how EdTech companies can make the most out of social selling and digital selling tactics.
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What is Social Selling?
Social selling is a modern approach to sales that relies on building relationships with prospects through social media platforms. By leveraging digital channels, you can create meaningful connections and start conversations with potential customers. This allows EdTech companies to understand their target market better and engage them in new ways — building brand awareness, establishing trust, and ultimately driving up conversion rates.
Social selling leaders create 45% more opportunities than their peers.
Social selling leaders are 51% more likely to reach quota.
78% of social sellers outsell peers who don't use social media.
Why is Social Selling important?
Schools are busy places and they harbour a real sense of community, this means that school staff often see social channels as part of their community and therefore social selling is becoming increasingly important in the EdTech landscape. Thanks to its reach and cost-efficiency, it can be a powerful tool for companies looking to expand their customer base and build relationships with prospects in the education space.
For EdTech businesses, social selling can mean reaching new customers outside their current networks, as well as increasing engagement among existing customers. Plus, it’s an invaluable source of data: with the right analysis, you can learn more about your target market and tailor content accordingly.
The Benefits of Social Selling for EdTech Companies
Through the use of social selling, EdTech companies can gain invaluable insights into their target market. With comprehensive analytics, they can identify key trends and areas of opportunity — allowing them to tailor content accordingly and reach new markets.
Once this content has been tailored, delivery through social media, as part of a social selling strategy makes it easier for EdTech businesses and their employees to add value, and build relationships with the right people in target organisations.
Finally, social selling also offers a great platform for connecting with prospects on a personal level. By creating meaningful conversations and engaging with customers in real time, EdTech companies can build relationships and establish trust. This in turn can lead to increased brand awareness and loyalty.
Strategies for Effective Social Selling in EdTech
To make the most of social selling, EdTech companies must adopt certain strategies. Firstly, they should focus on creating content that is both informative and engaging. This will help ensure prospects not only stay tuned in but can also keep up with the latest industry news and trends.
Secondly, you must be social and willing to build your personal brand, expand your network and spend time outside of your comfort zone. It’s a simple science really, create content, expand your network, and focus less on the selling and more on the social. I you have the right Customer profile and persona then you have all the required ingredients to be successful.
If you want to learn more there’s a link at the bottom of the blog.
In conclusion, EdTech companies must embrace modern sales tactics such as social selling if they want to remain competitive and reach their full potential. By leveraging these innovative methods, they can build relationships with prospects, increase brand awareness, establish trust, increase conversations and ultimately drive up conversions and revenue. With the right strategies and a little bit of effort, EdTech businesses can start to reap the rewards of social selling.
There are also some internal benefits as social selling is aligned to a revenue operations approach and removes some of the traditional challenges created by more traditional methods. It’s 2023 and let’s face it, no one wants to hear “sales didn’t do enough with the leads we gave them” and “marketing never gives us solid leads” anymore.
Thank you for reading. If you want to find out more about how EdTech companies can make the most out of these methods, click the link below and join the social selling revolution.
Social Selling Certification
The only ISP Endorsed Certified Social Selling Programme with DLA Ignite.
Social Selling Certification
The only ISP Endorsed Certified Social Selling Programme
Our DLA Ignite Social Selling and Influence course stands apart as the only training and coaching programme endorsed by the prestigious Institute of Sales Professionals.