Tom Parkinson

Failed musician, decent at other things.

More blogs by Tom

5 Conversations I’ve Had With Headteachers That Will Help You

5 Conversations I’ve Had With Headteachers That Will Help You

Back in the good old days of the early 2000s when I was just starting out in the world of schools and technology. I was working for a council and, back then, getting a headteacher's ear wasn't quite the Herculean task it is today. Even when I took the plunge and...

3 Traits of the Very Best Salespeople

3 Traits of the Very Best Salespeople

I've been in and around B2B (Business to Business) for almost two decades now. Been in everything from Customer Success to Sales, Marketing, and Product. And, I've seen a lot of so-called 'revolutionary' advice come and go. It seems like every new trend is touted as...

How To Increase Sales and Customer Retention By Doing, Not Planning

How To Increase Sales and Customer Retention By Doing, Not Planning

I've just finished reading this incredible book called 'Atomic Habits' by James Clear. It's a fantastic blend of theories, research findings, and practical tips to help you build habits that can really make a difference. You might think from the name, it's all about...

Update Your Brain To Get 10+ Meetings with Schools & MATs

Update Your Brain To Get 10+ Meetings with Schools & MATs

Are you having trouble getting those all-important meetings with schools and MATs? You have a choice, make a change or blame someone else. Instead of pointing fingers at different factors like your business, the education market, your boss, the marketing team, or even...

The Importance Of Consistently Connecting with Schools and MATs

The Importance Of Consistently Connecting with Schools and MATs

This blog is all about connecting and expanding your network in schools and MATs on LinkedIn. Trust me, it really works wonders! Think about it - more meetings, more sales, and more upsells and cross-sells. Who doesn't want that? I want to explain why it's so...

How to Handle 10+ Sales Meetings a Week

How to Handle 10+ Sales Meetings a Week

I get it, a lot of EdTech and Education Services businesses struggle with securing sales and customer meetings. But guess what? Our customers don't have this issue anymore. How come? It's all thanks to our unique social selling method that guarantees them 10 or more...

Your Guide to Building Genuine Relationships with MATs

Your Guide to Building Genuine Relationships with MATs

It's really fascinating to look back and see how much the UK education landscape has morphed over the past decade. Do you recall when Multi-Academy Trusts (MATs) first made their debut? Wow, there's been so many changes even since then. The 2010 Academies Act and the...

Customer Loyalty Is For Customer Success to Sort, Right? Wrong!

Customer Loyalty Is For Customer Success to Sort, Right? Wrong!

You might think that customer retention rates solely fall under the responsibility of the Customer Success team, right? Well, I'm here to tell you that's not entirely true! It's actually a whole company effort. That's a blog for another time. Fair warning though, I...

Has Your Organic Growth Plateaued? Here’s the Fix!

Has Your Organic Growth Plateaued? Here’s the Fix!

In this blog, I'm going to talk about something that many EdTech and Education Service companies can relate to - the dreaded plateau in growth. It's a common tale I've heard from folks in all phases of education, whether it's Nursery, Primary, Secondary, Further...

3 Key Metrics For Social Media Success in Education

3 Key Metrics For Social Media Success in Education

With 20+ years of experience (yep, even before social media became a thing in the education world), I want to share my insights and help you avoid the social media mistakes I’ve seen happen over and over.