Kicking off a new business at the start of 2023, in a market that was completely new to me, stirred up a cocktail of emotions – exhilaration mixed with a fair bit of fear. It was a leap into the unknown, and I won’t lie, it had my heart racing more than a bit....
Tom Parkinson
More blogs by Tom
How 5 Questions Generated £1m+ For My Small Business
Here's something I've discovered that can transform your business, no matter what you do or who you serve. Whether you're supplying schools, law firms, restaurants - it doesn't make a difference. Or if you're in the B2B or B2C space - again, it's all the same. Why,...
How I Got Our Small Business Ranking in Google’s Top 10 (Above Some Big Players)
So, working in a small business! One minute you're brainstorming product strategies, the next you're knee-deep in sales calls, customer queries, and the never-ending pile of bookkeeping. It's a whirlwind! But we wouldn't trade it for the world, we love it! In my...
Gap Selling: The Most Customer-Centric Selling Method
Discover how Gap Selling flips traditional sales on its head, focusing on solving real customer challenges, not just pitching products.
Overcome the Fear of Asking for What You Want
The ability to ask for what you want, even when you're scared, is the ultimate quality of someone successful in their work. Most people don't ask for what they want; they just wish for it, drop a few hints, or make suggestions, hoping things will magically work out....
Is Problem Framing the Unexpected Key to Lead Generation?
Have you ever thought that the traditional ways of generating leads might be hindering your success rather than propelling it? What if I told you that there's an unexpected, yet remarkably effective, method that can transform your lead-generation process? This is...
The Simple Task That Generated 250 Sales in One Week
Ever noticed how every business, big or small, has that one thing they're known for? Take Costa, for instance – they're all about coffee, despite the many options they offer. Whether you're running a business with a single product or juggling a variety, there's always...
My Beef With AI & What I’ve Learnt Over The Year
Throughout this past year, I've been on a journey with artificial intelligence. As many people have, I'm sure! Through that time I've changed the way I use it. And, for all you people in small businesses who are also working out where this tech can - and should - help...
Want to Know the Secret to Constant Customer Referrals? It’s Simpler Than You Think
Have you ever wondered what's common across the most successful businesses around the world? They've all unlocked the power of getting people talking about their products! Now, you might be thinking, "Surely, it can't be that simple!" Well, it is, and in this blog,...
5 Tips To Make Sure You’re Not Missing the Hidden LinkedIn Opportunity
How often do we underestimate the potential of the tools within our reach? Do we truly extract the full value of our social media presence? Particularly, as salespeople, are we overlooking a hidden treasure in LinkedIn? You might be, and in this blog, I'll share why...
The Irony of LinkedIn: Not a Sales Platform But a Goldmine for Sales Opportunities?
For me - and many others - it's pretty simple: LinkedIn is the world's largest professional networking platform. But, some see it as a sales tool. It's not! It's for networking, but - I suppose - a byproduct of networking is, of course, sales. So, it's fair to say...
Not Taking Content Creation Seriously Made My Business Underperform
In this blog, I'm talking about a lesson learned from a decade-long mistake. Yep, you heard me right! This error was a ten-year journey, starting in 2010 and finally resolved in 2020. But, you know, better late than never. Here's a bit of context for you. From 2005 to...
How To Use NPS To Get More B2B Customer Referrals
Ah, the Net Promoter Score (NPS)! It's like a blockbuster film that sparks loads of opinions! Some love it, some hate it! In case you're wondering what this NPS is, let's pull back the curtain a bit. At its simplest, NPS asks customers: "On a scale of 0-10, how likely...
Take Action To Get More Referrals
In this blog, I will show you: How to explain the problem you solve and the dream outcome your prospects and customers desire How to construct messages, emails and conversations to ask for referrals How to implement a tried and trusted method to actually get you more...
A Guide for CSMs Nervous About Selling
A few months back, I got curious and decided to run a little survey on LinkedIn. It was a survey that focused on Customer Success Managers (CSMs)! And this blog is for you CSMs too. Yep, you! The super important folks who keep the wheels turning in our businesses. In...
















