Tom Parkinson

Failed musician, decent at other things.

More blogs by Tom

3 Weekly Habits That Soared My Business Beyond Expectations

3 Weekly Habits That Soared My Business Beyond Expectations

Kicking off a new business at the start of 2023, in a market that was completely new to me, stirred up a cocktail of emotions – exhilaration mixed with a fair bit of fear. It was a leap into the unknown, and I won’t lie, it had my heart racing more than a bit....

The Simple Task That Generated 250 Sales in One Week

The Simple Task That Generated 250 Sales in One Week

Ever noticed how every business, big or small, has that one thing they're known for? Take Costa, for instance – they're all about coffee, despite the many options they offer. Whether you're running a business with a single product or juggling a variety, there's always...

How 5 Questions Generated £1m+ For My Small Business

How 5 Questions Generated £1m+ For My Small Business

Here's something I've discovered that can transform your business, no matter what you do or who you serve. Whether you're supplying schools, law firms, restaurants - it doesn't make a difference. Or if you're in the B2B or B2C space - again, it's all the same. Why,...

My Beef With AI & What I’ve Learnt Over The Year

My Beef With AI & What I’ve Learnt Over The Year

Throughout this past year, I've been on a journey with artificial intelligence. As many people have, I'm sure! Through that time I've changed the way I use it. And, for all you people in small businesses who are also working out where this tech can - and should - help...

Overcome the Fear of Asking for What You Want

Overcome the Fear of Asking for What You Want

The ability to ask for what you want, even when you're scared, is the ultimate quality of someone successful in their work. Most people don't ask for what they want; they just wish for it, drop a few hints, or make suggestions, hoping things will magically work out....

Gap Selling: The Most Customer-Centric Selling Method

Gap Selling: The Most Customer-Centric Selling Method

This blog is focusing on helping you boost your confidence in selling, whether you're: A salesperson trying to close deals or A Customer Success person feeling a bit nervous about selling I'll be sharing 3 tips that I've learned from a book called Gap Selling. These...

Is Problem Framing the Unexpected Key to Lead Generation?

Is Problem Framing the Unexpected Key to Lead Generation?

Have you ever thought that the traditional ways of generating leads might be hindering your success rather than propelling it? What if I told you that there's an unexpected, yet remarkably effective, method that can transform your lead-generation process? This is...

Not Taking Content Creation Seriously Made My Business Underperform

Not Taking Content Creation Seriously Made My Business Underperform

In this blog, I'm talking about a lesson learned from a decade-long mistake. Yep, you heard me right! This error was a ten-year journey, starting in 2010 and finally resolved in 2020. But, you know, better late than never. Here's a bit of context for you. From 2005 to...

How To Use NPS To Get More B2B Customer Referrals

How To Use NPS To Get More B2B Customer Referrals

Ah, the Net Promoter Score (NPS)! It's like a blockbuster film that sparks loads of opinions! Some love it, some hate it! In case you're wondering what this NPS is, let's pull back the curtain a bit. At its simplest, NPS asks customers: "On a scale of 0-10, how likely...

Take Action To Get More Referrals

Take Action To Get More Referrals

In this blog, I will show you: How to explain the problem you solve and the dream outcome your prospects and customers desire How to construct messages, emails and conversations to ask for referrals How to implement a tried and trusted method to actually get you more...

A Guide for CSMs Nervous About Selling

A Guide for CSMs Nervous About Selling

A few months back, I got curious and decided to run a little survey on LinkedIn. It was a survey that focused on Customer Success Managers (CSMs)! And this blog is for you CSMs too. Yep, you! The super important folks who keep the wheels turning in our businesses. In...