Ai Chatbot vs Conversational Marketing: And how it supercharges revenue

by | 23 Jan 23

Its’s important to note that AI Chatbots and Conversational Marketing are not the same thing.

AI Chatbots are tools installed on your website. They automate conversations by understanding what the user has input. They provide an intelligent response to questions or commands. And they learn and improve over time. 🤯

Conversational Marketing is a customer-centric approach to marketing. It ensures customers can engage with businesses on their preferred channels. ❤️

So, AI Chatbots are one of many tools used within Conversational Marketing. AI Chatbots ensure faster engagement with customers and prospects, on your website. Even while you sleep. Conversational Marketing is used to create meaningful conversations on many other platforms.

Together, they are a powerful combination. They increase customer satisfaction and loyalty as well as creating more sales opportunities.

Table of Contents

Use these links to jump straight to the part of the article that interests you most.

> What is AI Chatbot Technology?
> What is Conversational Marketing?
> How Do They Work Together?
> The Benefits

What is AI Chatbot Technology?

It’s worth noting that there’s two kinds of Chatbots:

  1. Rule-based Chatbots
  2. Conversational AI Chatbots

Rule-based chatbots are pre-programmed with specific commands or questions. They respond with automated answers. These bots don’t have the ability to understand NLP. They need users to use predetermined keywords or phrases in order for them to respond.

AI Chatbot technology is a form of AI that understands what a user inputs. And provides an automated relevant response. They have two-way conversations with website visitors. And they’re trained to become even more intuitive as more conversations take place.

When implemented well, the user always has the ability to pass the AI and connect with a human.

This type of Chatbot technology is often used for customer service purposes. But they are also amazing at speeding up sales lead times. They’re an amazing tool that provides a great service 24 hours a day and while keeping costs low.

Drift’s Conversational Marketing Platform is a great example of a tool that does rule-based and AI chat.

What is Conversational Marketing?

Conversational Marketing is a customer-centric approach to marketing. It focuses on building meaningful, two-way conversations with people over many platforms.

You can see why many people get Chatbots and Conversational Marketing confused. Let’s continue explaining Conversational Marketing. Then in the sections to follow we’ll see if we can clear this up for you.

Conversational Marketing isn’t about selling products or services through a Chatbot channel. It’s about building trust and providing value over many channels.

Examples of tools used in conversational marketing include:

  • Facebook Messenger
  • Instagram Messenger
  • MobileMonkey
  • WhatsApp Business App
  • HubSpot Live Chat

Users of Conversational Marketing see an increase in customer satisfaction, loyalty and sales. By engaging people in meaningful conversations, you are able to build better relationships. This leads to more loyal customers, as well as increased sales opportunities. Happy times!

How Do They Work Together?

AI Chatbots and Conversational Marketing are used together for maximum customer satisfaction.

AI Chatbot technology is used to create automated experiences on your website, day and night. While Conversational Marketing is used to create two-way conversations in a wide range of places.

By combining AI Chatbots with Conversational Marketing you will provide customers with an amazing experience. All tailored to their unique needs.

In conclusion, AI Chatbots and Conversational Marketing are two powerful tools. Together, they create an engaging experience that older types of marketing and website experiences can’t compete with. They provide a better, faster and more personalised experience. With the right implementation they lead to increased customer satisfaction and accelerated sales performance.

The Benefits

Let’s keep this simple. Here’s 4 benefits of using AI Chatbots and Conversational Marketing together:

Create happy customers

It enables you to offer customers and prospects personalised experiences. By using AI technology, chatbots can learn from conversations. They become more intuitive over time and respond to customer needs in an efficient manner.

Learn how to improve your business

By utilising conversational marketing, you’re able to engage more customers. Your business will build trust and gain valuable insights into customer needs. This will lead to increased customer satisfaction, loyalty and sales performance.

Save time and money

You will save time by automating processes with minimal manual involvement. By providing automated responses, you will address customer needs and save resources.

Scale your business growth

This type of technology is cost-effective, scalable and reliable. Meaning it’s suitable for businesses of all sizes. So, when you grow the technology will grow with you.

You can check out a more detailed explanation of the benefits of AI Chatbots in our article.