78% Using Social Selling Methods Outperform their Peers – Here’s How

by | 8 Jun 23

Almost everyone’s on social media now (there’s 930 million people on LinkedIn alone!), but it’s taking forever for people to really use it in their Customer Success and Sales game.

Most people I talk with are still just using emails and phone calls to try and connect with people for meetings, finding deals, closing them, and keep customers coming back. Those methods were fine – once (I think), but the world has changed. If you’re not hopping on that social selling train, you will be missing out big time!

I’ve got some mind-blowing data from Spotio in this post. You’ll not want to miss it.

The Importance of Social Selling

Social selling is a powerful tool for customer success and sales teams in today’s digital, competitive landscape. It enables you to build more meaningful relationships with customers and prospects by leveraging social media platforms like LinkedIn, Twitter, Facebook, and Instagram. By engaging directly with customers on these platforms, you can create valuable interactions that provide insights into customer needs and behaviours.

Social selling also enables you to more easily identify customers you need to speak with as well as sales leads. People are more likely to respond to real social conversations than messages sent through cold emails or cold calls. You can also research prospects in order to personalise their communication strategies, resulting in a higher chance of success.

How it is different from traditional methods?

Social selling is significantly different from traditional methods of customer success and sales. Traditional methods such as emails, phone calls and face-to-face meetings are no longer enough to effectively engage with customers. This is because the digital landscape has changed dramatically in recent years, making it difficult to reach out to potential customers through these outdated channels.

Here’s a sneak peek into some key data: 78% of sales reps using social selling are outselling their peers who aren’t. (Sprout Social)

That’s not something to ignore!

%

Social Selling Sales Reps Outperform Peers

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The Benefits of Social Selling for Customer Success and Sales

Social selling has numerous advantages that can help you boost customer success and sales activities. Here are some key facts that show the power of social selling for Customer Success and Sales:

  • 75% of B2B buyers and 84% of top-level execs are using social media to help decide what to buy. (Spotio)
  • 31% of B2B pros say social selling helps them form relationships with their clients. (Spotio)
  • Salespeople doing social selling are 51% more likely to hit their sales goals. (Optinmonster)
  • 63.4% of sales reps into social selling see their company’s revenue go up (compared to just 41.2% of those not doing it). (Spotio)
  • Four out of 10 reps have sealed 2-5 more deals all thanks to social media. (Spotio)
  • Using social selling tools can boost the average deal size by an amazing 35%. (Spotio)

These stats clearly demonstrate that social selling is a must for customer success and sales teams. It allows you to build more meaningful relationships with customers and prospects, research potential buyers to personalise their communication strategies, identify customers you need to speak with as well as sales leads, and increase your chances of success.

Getting Started With Social Selling

Ready to start using social selling? Here are some tips to get you going:

  1. Utilise LinkedIn: As the most popular social platform for business, LinkedIn is essential for customer success and sales teams. Use it to research potential buyers, connect with customers, join relevant groups, post valuable content and build relationships.
  2. Engage regularly: Regularly engage with prospects and customers on social media by responding to their questions and comments or initiating conversations about topics related to your product or service.
  3. Personalise your communication: Take the time to research customers and prospects and personalise your messages for each one. This will be much more effective than generic emails or cold calling.
  4. Utilise automation tools (for some things): Automation tools such as Hootsuite, Sprout Social or Buffer can help you save time by automating social media posts on Twitter for example. But remember, personalisation is key – so don’t use these without careful thought.

Social Selling is a Game-Changer for Customer Success and Sales Teams

Social selling can be a game-changer for customer success and sales teams. It enables you to build more meaningful relationships with customers, research prospects in order to personalise their communication strategies, identify customers who need to speak with as well as sales leads, increase your chances of success, and boost your average deal size.

By utilising the power of social selling, customer success and sales teams can take their game to a whole new level and reap the rewards of increased revenue. So get on board with this new digital trend today!

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