7 reasons why blogs will help SMBs in 2023

by | 20 Dec 22

Even though the world of online marketing is always changing, blogging remains one of the most effective ways to reach new customers and grow your business. 

    In order to be a successful small or medium-sized business, it’s important to keep up with the latest trends and most modern technologies. Blogging is still one of the most effective ways to reach new customers and grow your business, and here are 7 reasons why that will still be true in 2023.

    Decision makers preferring learning about a brand through articles over ads

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    1. Builds trust with customers

    Blog writing is an incredibly powerful tool to build trust with customers. By sharing your knowledge and experience, you can create content that resonates with readers and helps them feel more confident in their decision-making process. Blogging builds trust in two ways: by demonstrating expertise in your field and by providing a platform for customers to ask questions or get advice on relevant matters.

    When creating blog posts, it’s important to always remain honest and transparent about any information or services that you provide. Blogging creates an opportunity for customers to gain insights into who you are as an individual, brand, or company and what they can expect from using your services. Additionally, you should strive to ensure that blog content is accurate and up-to-date so as to not create any confusion amongst readers.

    Furthermore, another way blog writing helps build trust with customers is by allowing them the chance to ask questions or provide feedback on the topics being discussed. For example, you’ll notice our AI chatbot on this page that gives the opportunity to ask our bot a question, or even bypass the bot and speak to a human!

    Blogs offer a great platform for discussion since readers often feel comfortable enough to engage in conversation due to the more informal setting that blogging provides. This active engagement creates a space where customers can ask questions or voice concerns which allows them to establish a better understanding of what you can provide for them – solidifying their trust in you as an expert in the field.

    Blogging also allows business owners the chance to respond directly to customer queries or feedback which shows them their opinions and views are valued which boosts loyalty and encourages further engagement with your brand over time.

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    2. Establishes you as an expert in your field

    Blogging can be an incredibly powerful tool to establish yourself as an expert in your field. When you share your knowledge and experience with your readers, it helps them trust and view you as an authority on the subject. With consistent blog writing, you can become a reliable source of information that people turn to when they need help or advice.

    When you write blog posts, make sure they are well-researched and offer valuable insight from your own experience or professional background. This will demonstrate that you have a deep understanding of the topic, rather than just passing on surface level information. Blog posts should also always be up-to-date and include citations for any sources that are used. This will show your readers that you have done the necessary research to back up any claims or opinions expressed in the post.

    In addition to researching and citing sources, it is important to use strong language and provide detailed explanations in order for readers to gain a comprehensive understanding of what was written about. Blogging establishes credibility by providing clear explanations on complex topics and giving readers access to reliable content that can help them make informed decisions. It’s also important to include visuals such as charts, diagrams, images, or videos which can quickly illustrate a point or answer a question more effectively than words alone could do.

    By consistently creating quality content through blogging, not only will potential customers be drawn to your website but industry experts may start to recognise your work as well – further solidifying your status as an expert in the field. Blogging plays an integral role in building authority and trust with both current customers and potential customers alike – making it one of the most effective ways for SMB owners in 2023 (and beyond!) to reach their target audiences online.

    3. Drives traffic to your website

    Blog writing is a great way to drive traffic to your website. By publishing regularly, you can keep people coming back for more interesting and helpful content. Blogging not only helps to promote your website but it also increases organic search traffic because of the keywords that are included in the post, making it easier for people to find your website through search engines. Additionally, blogging provides an opportunity for businesses to promote their products and services by including links or call-to-actions throughout their posts which can encourage readers to explore further what they may have on offer.

    Another benefit of blogging is that it gives businesses the chance to share content through social media channels such as Facebook, Twitter, Instagram and LinkedIn – helping them reach even more potential customers. Blogging also allows companies the opportunity to engage with its audience by encouraging comments and discussion on blog posts. This active engagement helps boost brand visibility as well as create an emotional connection with readers that can make them feel more comfortable in trusting your business with their needs.

    Furthermore, when writing blog posts it’s important to ensure that they are optimised using keywords relevant to the topic at hand so as to increase organic search engine rankings – helping bring even more visitors from Google directly onto your website! Additionally, leveraging the use of internal linking within blog posts will help readers find additional information about topics related to what you’ve already discussed – allowing them to explore further down a sales funnel which could eventually lead them towards finally making a purchase decision or subscribing for a service/product.

    4. Generates leads for your business

    Blogging is a great way to generate leads for your business. By providing content that interests readers, it can act as an effective form of digital marketing which can help you reach potential customers, increase visibility and ultimately convert them into paying customers.

    One way Blogging can generate leads is by informing potential customers about what your company offers or how using your product or service may benefit them. Blogs provide an opportunity to share informative articles or stories as well as include information about different products and services available with the aim of enticing readers to want to learn more. Blogs also help you get noticed online, making it easier for potential customers to find you through search engines, social media channels and other platforms when they are researching different solutions to their problem.

    Another way Blogging helps generate leads is by helping build relationships with current and potential customers alike. Blogging allows businesses the chance to connect with their target audience in a more personal way – creating greater engagement through conversations around topics relevant to their lives. This active involvement gives readers an understanding of who you are as a company – building trust over time which could eventually lead them towards wanting to purchase from you. Additionally, Blogging also provides businesses the ability to showcase customer testimonials which can be incredibly successful in driving sales because it makes people feel more comfortable about buying from someone else’s experience rather than simply taking a brand’s word for it!

    Blog writing also allows businesses the opportunity to embed call-to-actions (CTAs) into blog posts – encouraging people to subscribe or sign up for email newsletters which provides valuable information and resources related directly back onto your website/products/services further down the line. This works particularly well if CTAs are placed near the end of blog posts where readers have already gained a full understanding of what they were reading – giving them one last push towards taking action on something they might have been considering beforehand!

    5. Improves your search engine ranking

    Blogging is a great tool for improving your website’s search engine ranking as it can drive organic traffic to your website through leveraging the use of keywords. Blogging also helps boost visibility in search engine results pages (SERPs) as well as create backlinks which Google algorithmically assigns a higher rank to.

    When writing blog posts, it’s important to ensure that they are optimised using relevant keywords related to the topic you’re discussing. This will help increase your chances of appearing higher up in SERPs when someone searches terms related to what you’ve written about. It’s also beneficial to link out to other reputable websites and sources which will help establish authority and trustworthiness with readers – ultimately giving them more incentive to click on your website instead of others!

    In addition, Blogging can take advantage of long-tail keywords which are generally more specific phrases used by people looking for a certain query or topic – these types of keywords tend to provide higher quality leads than generic ones because they are more tailored towards the audience’s needs. Therefore, Blogging can provide opportunities for companies to reach their target audience through these more specific phrases and topics rather than just relying on generic terms alone.

    Leveraging the power of internal links within Blogging posts is also an effective way of improving your search engine ranking – this works by allowing readers who are already interested in a particular topic/query to explore further down a sales funnel which could eventually lead them towards wanting their needs met by your product/service. Internal linking not only provides valuable information for readers but Google algorithmically assigns a higher rank if there is more content linking back onto itself from within the same domain.

    Finally, Blogging provides companies with opportunities for engagement with its audience by encouraging comments and discussion on blog posts. This active engagement helps boost brand visibility as well as creating an emotional connection with readers that can make them feel comfortable trusting your business – all these factors combined can significantly improve a website’s SERPs rankings leading to increased organic traffic over time.

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    6. Free marketing publicity

    Blogging is a powerful and cost-effective way to bring attention to your business, products, and services. Blogging can help boost brand awareness and credibility, as well as attracting organic traffic through SERP rankings and internal links. Plus, Blogging is usually free of charge and can provide the same publicity results as paid advertisement campaigns

    By creating interesting content that resonates with your target audience, Blogging can be an effective way to reach potential customers and keep them informed about new product launches, events, or changes in the industry. Blogging content should be written with an eye towards SEO optimisation – by leveraging relevant keywords, it is possible to appear higher up on SERPs when someone searches terms related to your blog post topic – this increases chances of engagement with its audience by encouraging comments and discussion too!

    Moreover, Blogging enables companies to create more meaningful connections with their customers by providing valuable information that is helpful for decision making. Companies can also leverage long-tail keywords which are generally more specific phrases used by people looking for a certain query or topic – these types of keywords tend to provide higher quality leads than generic ones because they are more tailored towards the audience’s needs. By optimising Blogging content using long tail keywords it increases chances of appearing higher up on SERPs which will likely result in increased organic traffic over time.

    In addition, Blogging can make use of call-to-actions (CTAs) within blog posts which encourages people sign up for email newsletters – thus giving readers one last push towards taking action on something they might have been considering before seeing the blog post! Furthermore, Blogging helps generate positive word-of-mouth publicity among potential customers who are already interested in a particular topic/query – this works by allowing readers explore further down a sales funnel which could eventually lead them towards wanting their needs met by your product or service. Lastly Blogging allows companies to establish credibility because it shows people that the company is knowledgeable about the industry, current trends, and topics related to their niche – boosting customer confidence in your services/products as well as giving people more incentive to click on your website instead of others!

    Overall Blogging is a great way for businesses to market without investing large sums of money into paid advertisement campaigns – it offers an effective platform for communication between businesses and potential customers while helping build brand awareness at no additional cost. By creating valuable content that speaks directly to the interests or needs of their target audience while leveraging keyword optimisation techniques companies can generate interest amongst potential customers leading towards increased organic traffic over time – all these factors combined makes Blogging an invaluable tool for any business looking for free marketing publicity!

    7. Builds brand awareness

    Blogging is an effective way to build brand awareness for your business. Hubspot’s blog strategy is a perfect example of how a company can make this work. Blogging provides a platform to communicate your message to potential customers and keep them updated on new products, services, events, and changes in the industry. Blogging can help create an emotional connection with readers that can make them feel comfortable trusting your business.

    By creating content that is interesting and informative, you can boost your website’s visibility on search engine results pages (SERPs) as well as increasing organic traffic to your website. Blogging helps you showcase your expertise by providing valuable knowledge and resources related directly back onto your website and products/services. This allows potential customers to get a better idea of who you are and what you offer, allowing for more meaningful connections with them in the future.

    Blogging also helps establish credibility because it shows people that the company is knowledgeable about the industry, current trends, and topics related to their niche. This boosts customer confidence in your services/products as well as giving people more incentive to click on your website instead of others! Blogging content should be optimised using relevant keywords related to the topic being discussed which increases chances of appearing higher up in SERPs when someone searches terms related to what you’ve written about – this gives businesses more opportunities for engagement with its audience by encouraging comments and discussion on blog posts too!

    In addition, Blogging provides businesses with opportunities for leveraging internal links within posts – this works by allowing readers who are already interested in a particular topic/query explore further down a sales funnel which could eventually lead them towards wanting their needs met by your product or service. Blogging also enables companies to embed call-to-actions (CTAs) into blog posts – encouraging people sign up for email newsletters which provides valuable information and resources related directly back onto your website/products/services further down the line. This gives readers one last push towards taking action on something they might have been considering beforehand!

    Finally, Blogging can take advantage of long-tail keywords which are generally more specific phrases used by people looking for a certain query or topic – these types of keywords tend to provide higher quality leads than generic ones because they are more tailored towards the audience’s needs. Leveraging long-tail keywords through Blogging will likely result in increased organic traffic over time – thus boosting brand awareness among potential customers searching for relevant topics or queries!