10 tips to increase sales leads in your small business

by | 19 Nov 22

Here’s our 10 tried and tested tips that will help you increase sales leads for your small business.

Here they are, but read on to find out more about each:

  1. Understand your customer’s needs
  2. Create valuable content that solves their problems
  3. Offer a free consultation or demo
  4. Use lead magnets to capture leads’ contact information
  5. Use social media to connect with potential leads
  6. Participate in industry events and networking functions
  7. Attend trade shows related to your industry
  8. Place ads on relevant websites and blogs
  9. Generate leads through email marketing campaigns
  10. Follow up with potential customers promptly

Generating leads is a way to find people who might be interested in buying what you are selling. You can do this by advertising on websites and blogs that are related to your industry, or by emailing people who you think might be interested. You can also connect with potential customers on social media, or attend events and trade shows related to your industry.

1. Understand your customer’s needs

As a a small business owner, you need to understand your customers’ needs in order to sell them what they want. You can learn about your customers by talking to them, asking them what they need, using surveys to gather feedback, and by researching your industry. You can also read customer reviews and connect with other businesses.

2. Create valuable content that solves their problems

A busy business owner can find the time to create valuable content that solves their customers’ problems by using lead magnets to capture leads’ contact information, participating in industry events and networking functions, attending trade shows related to your industry, and following up with potential customers promptly.

3. Offer a free consultation or demo

Offering free consultations is a great way to attract new customers and increase sales for your small business. You can offer free consultations by telephone, online, or in person. You can also offer free audits to help potential customers understand their needs.

You can attract new customers by advertising your free consultations on websites and blogs that are related to your industry, or by emailing people who you think might be interested. You can also connect with potential customers on social media, or attend events and trade shows related to your industry.

4. Use lead magnets to capture leads’ contact information

Lead magnets are a way to get capture leads’ contact information. You can do this by giving them something in return. Lead magnets that are cheap and easy to implement, and therefore a great solution for a busy business owners. Some examples of lead magnets are: e-books, white papers, checklists, templates, guides, and webinars.

5. Use social media to connect with potential leads

There are a number of ways that you can use social media to connect with potential leads. You can connect with potential customers on social media by creating a profile for your business on LinkedIn, Facebook, Twitter, Instagram etc.

Joining groups relevant to your industry, and following people and businesses who are related to your industry. Don’t forget to like, comment on and share potential leads content – this is the perfect way to build their familiarity of you and your company.

You can also advertise your business on social media by creating ads, targeting potential customers, and using relevant keywords. Additionally, you can use social media to connect with potential leads by participating in discussions, answering questions, and sharing content that is relevant to your industry.

6. Participate in industry events and networking functions

To find out how to participate in industry events and networking functions, you can simply ‘Google’ it! But, don’t forget your local (and surrounding) Chamber of Commerce. They’re an amazing route to market in your area, from the customers and contacts you make you through your local Chamber, you can then build out wider relationships beyond.

7. Attend trade shows related to your industry

There doesn’t seem to a be a ‘single source of truth’ for trade shows in the UK. So Google will be your best friend here. You will find trade shows related to your industry on Google, then just visit the website of the trade show and get booked in.

Having a stand at these events can be costly for small businesses. Before you part with your hard earned money, visit each of the shows and work out which you think will work best for you. But – remember this – just visiting these as an attendee with the mind set to form relationships is just as beneficial as having a stand… and much, much cheaper.

8. Place ads on relevant websites and blogs

The cheapest way to place ads on relevant websites and blogs is to use Google AdWords. With AdWords, you can create ads, target potential customers, and use relevant keywords. Additionally, you can use social media to connect with potential leads by participating in discussions, answering questions, and sharing content that is relevant to your industry.

9. Generate leads through email marketing campaigns

Email marketing is a great way to connect with potential leads and convert them into customers. To generate leads through email marketing campaigns, you need to:

  • Segment your email list to better target potential customers
  • Create engaging content that will appeal to your target audience
  • Personalise your emails to make them more relevant to recipients
  • Include a call to action in your emails to encourage recipients to take action
  • Test different subject lines and email formats to find what works best for you

10. Follow up with potential customers promptly

Make sure you follow up with potential customers promptly, after all, you don’t want to miss out on a potential sale! You can follow up with potential customers by email, phone, or in person. This is the most simple tip here – it just takes discipline – but we can guarantee you, when you do this, you’ll be surprised how many more sales you land!

That’s it, there’s the 10 tips

As we’ve discussed, there are a number of ways that you can connect with potential leads to increase your chances of converting them into customers.

You can connect with potential customers on social media, by advertising your business on social media, participating in discussions and answering questions, attending trade shows related to your industry, or placing ads on relevant websites and blogs.

Additionally, you can generate leads through email marketing campaigns by segmenting your email list, creating engaging content that will appeal to your target audience, personalising your emails to make them more relevant to recipients, and including a call to action in your emails.

Make sure you follow up with potential customers promptly after reaching out to them so that you don’t miss out on a potential sale!